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Head of the ADS Agency provided an article to New Retail magazine

The head of the ADS Agency provided the article to the magazine


New Retail on the topic: Why the budget and the quality of recruiting respondents are interdependent things.

The article describes how to correctly assess the complexity of the selection of respondents for your research and allocate a budget for the selection. What is the difference between the European mentality when recruiting respondents and the Russian one?

Link to the article


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