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ADS Portfolio: The Most Significant Completed Projects


1. Customer: Marketing research company.

Project: Assessment of the quality of service at the stage of sales. Men 25-45 years old, owners of premium car brands (Land Cruiser, BMW, Audi, Volkswagen Tuareg, Lexus, Mercedes, LandRover, LandCruiser - 2012-2014). 10 mystery shoppers took part in the study.


2. Customer: Russian manufacturer of antivirus software for home and business. Project: Usability testing of the updated software interface. System administrators specializing in providing anti-virus security of a corporate network. Quarterly series of usability tests.


3. Customer: Marketing research company.

Project: Testing a new design for luxury real estate.

Potential and real buyers of luxury real estate in Moscow. The survey was conducted through face-to-face interviews, skype and telephone communications. Study sample: 90 people.


4. Customer: Leading company in the sale of electronic equipment.

Project: Usability testing of the new interface of the company's online store.

The respondents are buyers of electronic equipment via the Internet. Quarterly series of usability tests.


5. ЗClient: Leading company in the online sale of clothing for men and women.

Project: Usability testing of the site interface.

Women and Men who buy clothes over the Internet. Quarterly series of usability tests.


6. Customer: Reference Legal System.

Project: Usability testing of the site interface.

Chief Accountants (with subordinates), accountants-subordinates, using reference and legal systems. Usability testing. 12 people.





7. Customer: Marketing research company.

Project: Study of the criteria for choosing an insurance partner for representatives of small, medium and large organizations that have their own vehicle fleets. Company employees that are responsible for choosing an insurance partner (general, commercial directors, their deputies and chief accountants). 30 In-depth interviews were conducted.


8. Customer: Media Holding.

Project: Study of the criteria for choosing an organization to promote the company in social networks. Respondents that are responsible in their company for the direction of Internet marketing (specifically in social networks) Business level of the surveyed companies: Large foreign company with a representative office in Russia; A large Russian company with representative offices in five or more countries; A large Russian company with official representations (not dealers) in 5 or more cities with a million-plus population in Russia; The study involved 20 Experts.


9. Customer: Marketing research company.

Project: Study of purchase criteria for travel magazines. The respondents are readers of glossy magazines who travel to European countries. With income: 200,000+ (per family). They independently plan and organize their trips, do not buy ready-made tours at a travel agency. 6 in-depth interviews were conducted.


10. Customer: Marketing research company.

Project: Study of the criteria for the selection of dietary supplements. Respondents 25-60 years old, consumers of dietary supplements or functionally / fortified foods. Method: Online survey Number: 100 respondents.


11. Client: Marketing research company.

Project: Study of the criteria for the selection of siding. Market professionals: private builders and contracting companies that carry out construction services on order + recruiting the end- users of facade materials, in particular siding. 20 in-depth interviews.


12. Customer: Reputation Agency.

Project: Research on the reputation of companies developing expensive non-standard housing in Moscow. Respondents who have bought apartments in Business class and Elite class houses over the past 3-4 years. Persons who were directly involved in the search and selection of a suitable apartment. 30 in-depth interviews.


13. Client: Marketing research company.

Project: Study of the criteria for the selection of drugs for breast cancer.

Women with breast cancer taking medications: Femara, Arimidex, Zometa. Purchased not on discount. 12 in-depth interviews.

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