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ADS and PromsvyazBank - recruiting PSB clients and competitors' clients

Sample: 10 respondents

Difficulties of the project:

  • Restriction of respondents for mobile device and version of the iPhone

  • Foreign exchange account for some of the respondents.

  • Various payment behavior.

  • Restricting banks.

  • The selection was 7 days. The most difficult thing was to find respondents who meet all the conditions + foreign currency account

Recruitment methodology: Recruiting with our own database, snowballing, paid references and respondents from past projects who indicated that they are a client of the PSB. Involved social. networks

and thematic groups. As a result, they met the deadlines and selected completely suitable respondents for the client.

Full description of the sample: 24-50 years old, even distribution by age M (50%) / F (50%) 5 respondents are clients of PromsvyazBank (users of debit cards), consider PSB to be their main bank. All are users of the PSB mobile bank and make in the mobile bank PSB payments and transfers.

Of them:

1 respondent pays for housing and communal services EIRC in the mobile application Promsvyazbank 2 respondents pay for housing and communal services through payment using free requisites in the mobile application of Promsvyazbank 2 respondents pay for utilities not in the mobile application Promsvyazbank and not on the Internet bank of Promsvyazbank (at the bank, on the supplier's website, in another way) 3 respondents have foreign currency accounts with Promsvyazbank and buy currency in Promsvyazbank 2 respondents do not have foreign currency accounts All are iPhone 6 users

5 respondents are clients of other banks, they may be clients of Promsvyazbank, but PSB should not be their main bank. 1 respondent - Tinkoff client, 1 respondent - Alfa-Bank client, 3 respondents - Sberbank clients. All are users of mobile banks their main bank and make payments in mobile banks and translations.

About them: 1 respondent (client of Sberbank) pays for housing and communal services of the EIRC Sberbank application 2 respondents (1 client of Sberbank, 1 client of Alfa Bank) pay Housing and communal services through payment by free bank details in the mobile application your main bank (Sberbank and Alfa-Bank, respectively) 2 respondents (1 client of Sberbank, 1 client of Tinkoff) pay Utilities not in the mobile application and not in the Internet bank of their main bank (at a bank branch, on the supplier's website, in another way) 3 respondents have foreign currency accounts with their main bank and buy currency in their main bank 2 respondents do not have foreign currency accounts All are iPhone 6 users Personal interview at the customer's site.


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