Difficulties of the project:
Complex targeting, only owners or CEO are suitable.
Large sample: 400 entrepreneurs.
Quotas for areas of activity
It is necessary to involve Moscow, the Moscow region, St. Petersburg and the Leningrad region. .
Terms: 12 working days.
Recruitment methodology:
We completed this project using our own database: 54 thousand people, a script for finding entrepreneurs, a snowball, mob. applications, social networks. The project required a large number of participants, but we managed to recruit respondents with a margin and meet the deadline of 3 weeks.
Full description of the sample:
Purpose:
Determine the level of brand knowledge (according to the "no prompt" methodology in two target consumer categories: Micro Business and Small & Medium Business. Compare the share of knowledge in both categories and determine the prevailing understanding of the product among two different audiences.
Micro-business: Business (individual entrepreneur or LLC) without employees or only with a CEO.
Field of activity: Trade, services, IT. Average monthly income - up to 250,000 rubles. Role of the respondent - business owner
Small and medium business: Business (individual entrepreneur or LLC) with employees in the amount of 10 or more.
Field of activity: Trade, services, IT. Average monthly income - from 1,000,000 to 7,000,000 rubles.
Role of the respondent - business owner, CEO
Required number of respondents: in each group - 200 successful answers.
Geography - Moscow, Moscow region, St. Petersburg, Leningrad region
The method of conducting the survey is a telephone survey.