Search

ADS and ALFA-BANK

Difficulties of the project: Current clients of Alfa-Bank and potential clients. Sample of 15 respondents. Recruiting terms were: 5 working days. The complexity of the project was in recruiting Alfa-Bank clients with certain tariffs: Maximum-premium segment, Optimum-clients with above-average income, Comfort.

Age 20-45;


Method of carrying out: Usability testing.

  • M / F even distribution;

  • 7 people potential clients of Alfa-Bank;

  • 8 people are current clients of Alfa-Bank;

  • 2 users served under the "Comfort" service package;

  • 2 users served under the "Optimum" service package;

  • 4 users served under the "Maximum" service package;

Job Descriptions:

  • Manager - all kinds of managers

  • Leaders are chiefs.

  • Seller / Consultant - all kinds of sellers and consultants

  • Handymen - drivers, nurses, foremen, workers, locksmiths, etc.

0 views0 comments

Recent Posts

See All